To Beginning Writers

A Note to Beginning Science Writers From time to time, I get letters from people thinking seriously about becoming science writers. Some have no idea how to start; some have started but want to know how to get better. I usually respond with a hasty email, so that I can get back to figuring out…

Content performance

Behavioral analytics lets you better understand how many people are interacting with your site. Besides that, you can learn which pages bring them to the site in the first place, and which pages they engage with the most — these also play a part in how Google ranks your page in the SERPs in terms…

Business expansion

Unwelcome rapid growth is, in fact, just another business challenge similar to the sudden appearance of a formidable competitor. Many successful businesses adapt to stay small. Invariably, however, they will also change. For example, management may decide that, rather than trying to handle the new demand, it will cut back on its product line and…

Reading and Writing for Understanding

The relationship among reading, writing, and understanding is clear. Students engaged in reading-to-learn will also be prepared to write well. In turn, students who are engaged in writing-to-learn will become more effective readers. Through both approaches, students will gain a better understanding of material and a greater ability to demonstrate that understanding. 6 tips for…