Small Business SEO Guide for Smart Business Owners 2022

Screaming Frog SEO Spider Homepage

Small Business SEO Guide for Smart Business Owners [2022]

SEO spelled out with wooden blocks

The family-run small business battling for visibility in a world of goliath corporations. However, where bottomless pockets for advertising and brand recognition have always been small businesses’ biggest threats, there’s a new digital front that’s evening out the playing field.

Small business SEO, or search engine optimization, is an often overlooked and misunderstood tool that every entrepreneur has access to. It takes time to nurture and see real results — sometimes up to 12 months — but SEO has lasting benefits that can completely overhaul a small business’s bottom line.

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.”

Create a logical website structure

In plain English, that means that your site should make sense to navigate. Your homepage should link to your other important pages (about, content, services). Your services page should list and link to pages describing individual services. And so on.

How do you fix this? The trick is to try to look at your website with fresh eyes and make sure it has a logical structure. Start at your homepage and see if you can logically find—and navigate to—all your important pages quickly and easily.

first sight videos blog 1

This is a prime example of what I said about things starting logically and slowing disintegrating over time. I know these guys are filming weddings regularly, which they then blog about. This menu has clearly gotten out of hand without them realizing, and is definitely something to fix.

Your website may not have this same issue but there are probably other similar ones. So the best thing to do is grab a pen and paper and start mapping out an ideal structure for your site. You could also use a free visual sitemap creator like this one.

first sight videos footer 1

wordpress pph 1

NOTE. This is just an example to show how quickly and cheaply you can find freelancers to solve such issues. Always shop around and make sure to check reviews and feedback before hiring anyone.

Keep your site free of broken pages and links

Think about it: what does a website with broken pages and links say to you? Most likely that it’s rarely updated, neglected, and that the site owner doesn’t care about keeping their website functioning properly.

While it’s normal to have Not Found (404) errors, you’ll want to address errors for important pages linked to by other sites, older URLs you had in your sitemap and have since deleted, misspelled URLs for important pages, or URLs of popular pages that no longer exist on your site. This way, the information that you care about can be easily accessed by Google and your visitors.

internal links to 404 1

external broken link 1

fix broken links pph 1

WebFX’s SEO Services for Small Businesses

Number of keyphrases optimized (Keyphrases with less than 1M results)Up to 150Up to 200Up to 250Up to 300Custom
Pages OptimizedUp to 30Up to 40Up to 50Up to 60Custom
Technical Website Analysis & Opportunity ReportCustom
Keyword research & selectionCustom
Keyword mapping to target pagesCustom
Title Tags & Meta descriptionsCustom
Robots.txt optimizationCustom
XML sitemap creation & submissionCustom
Quarterly Earned Media Content Assets – Content, Linkbuilding, Consulting, or CRO Assets6 Content, Outreach, UX, or CRO Assets12 Content, Outreach, UX, or CRO Assets15 Content, Outreach, UX, or CRO Assets24 Content, Outreach, UX, or CRO AssetsCustom
Google Business Profile optimization (if needed)Custom
Information architecture auditCustom
Canonicalization analysisCustom
Initial external link analysis and disavowCustom
Link redirect auditCustom
Internal linking restructuring & optimizationCustom
Duplicate content analysisCustom
Header Tags Optimized (Ex. H1s)Custom
Setup of website sitemapCustom
Image optimizationCustom
Custom 404 error page setup and optimizationCustom
Schema Implementation (JSON-LD)Custom
Google Analytics setup w/ conversion trackingCustom
Google Analytics traffic analysisCustom
Google Data Studio Reporting Dashboard Setup8 dashboards8 dashboards10 dashboards10 dashboardsCustom
Initial visitor profile reportCustom
Ongoing quarterly keyword ranking reportingCustom
Ongoing monthly traffic, goal & CPL reportingCustom
Ongoing user experience reporting (bounce rate, device category, etc.)Custom
Ongoing quarterly competitor conquest reportsCustom
Keyword rank checker access with weekly updates (if requested)Custom
Ability to check location data accuracy across 40+ local directoriesCustom
A/B Testing of SERP title & description to improve clickthroughCustom
Notification of new reviews (major review platforms)Custom
CalltrackerFX access
Learn more
Analyze your leads to project the # of leads competitors receive on a monthly basisCustom
Predict your and your competitors’ market share on a monthly basisCustom
Competitor intelligence login to view competitor dataCustom
LeadManagerFX access
Learn more
CompanyTrackerFX access
Learn more
ContentAnalyticsFX access
Learn more
Dedicated Internet MarketerCustom
Online Project Management PlatformCustom
450+ SMEs behind campaign driving resultsCustom
Website conversion analysis implementationCustomCustomCustomCustomCustom
Initial campaign investment:(Two month duration)$7,750$12,750$15,750$18,750Get Quote
Progressive monthly optimization:(6 month commitment – Subsequent 4 months)5000,500$5,000$6,500$8,000Get Quote

Small Business SEO Tools Comparison Table

SEO Tool:Strength:
Google AnalyticsUnderstand website visitor sources and behavior
Google Search ConsoleOptimize website presence in Google Search
Google Business ProfileManage business presence in Google Search & Maps
Google PageSpeed InsightsCheck page loading speed and related performance
Google TrendsAnalyze interest trends for search queries in Google
SEOquakeCheck basic SEO page metrics in your browser
SemrushFull-feature SEO platform with features including competitor research, site auditing, daily keyword tracking, and more
SE RankingAffordable SEO platform with features including competitor research, site auditing, flexible keyword tracking, and more
AhrefsIn-depth SEO software with features including competitor research, site auditing, extensive keyword tracking, and more
NightwatchAffordably and accurately track many local keywords for your site and competitor sites with daily updates.
Screaming Frog SEO SpiderAnalyze many website pages quickly for issues, opportunities, and understand a website’s linking structure
Keyword ToolDiscover related keywords for a primary keyword
AnswerThePublicDiscover related keywords & questions for a given keyword
Google Keyword PlannerFind keyword ideas with estimated search volumes
BrightLocalBasic local SEO tools & services, affordable citation building, managing reviews, basic keyword tracking
WhitesparkLocal SEO tools & services, extensive citation building, managing reviews, keyword tracking
Moz ProReputable all-in-one toolset for site audits, rank tracking, and local SEO reporting.
Rank MathLarge feature-set to configure SEO settings for WordPress, adjust technical settings, get content optimization suggestions, track keywords
Yoast SEOSolid feature-set to configure SEO settings for WordPress, adjust technical settings, get page optimization suggestions
Surfer SEOOptimize written content based on 500+ on-page signals

Comparing Top SEO Tools for Small Businesses

What is Small Business SEO?

What is Small Business SEO Software?

Why Use Small Business SEO Tools?

Are There Free SEO Tools for Small Businesses?

Which is the Best Tool for Small Business SEO?


Leave a Reply

Your email address will not be published. Required fields are marked *